OVER-THE-TOP & CONNECTED TV
The power of TV, the precision of digital
Over-the-Top (OTT) and Connected TV (CTV) represent a relatively new but powerful force in media. This is TV in the age of data. More and more people every day are choosing to watch their TV over the internet, and those advertisers that are capitalizing are at the forefront of the revolution.
Over-the-Top TV is television content beyond a household's basic broadcast or cable. When people stream TV using a Roku or Apple TV device, or when they watch Hulu on their phone or tablet, they are using OTT services.
Connected TV is the same, but it is limited only to viewing that happens on an actual TV screen (not other devices). It's the big screen with digital power.
You can put your message in front of a highly-targeted and highly-engaged audience and do so more efficiently than you would think. Let us show you how Mark 4 can deliver OTT and CTV impressions for less than you'd think and help your business join the revolution.